Yoon Seok-kwan (KEEPKWAN)
AI Content Creator & Writer
Yoon Seok-kwan (KEEPKWAN) is an AI content creator who formerly led marketing and business strategy at SM C&C until 2023. Today, he transforms text into reality across diverse fields such as art, content production, and fashion using generative AI.
He works with companies in Korea and abroad to create content, while also giving talks on how to collaborate with generative AI and how humans can evolve their creative mindset in this new era of co-creation with machines.
How Generative AI Experts Create Content Differently
Today’s marketing landscape is facing a “content overload crisis.”
Every brand strives for differentiation, yet their messages quickly get buried in crowded feeds. Simply stating “This was made with AI” no longer delivers that WOW factor. So, what’s the solution? A hybrid workflow that combines human insight with generative AI.
In this session, the speaker will share real project notes covering the entire process—from planning and production to distribution—offering practical insights you can apply right away to collaborate with AI in your own work.
What you’ll learn:
- The value of real creativity in the age of generative AI
- Behind-the-scenes workflows of AI content creators, with real-world examples
- How to collaborate effectively with AI tools
- AI-powered creative practices you can start using today
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide