Yoo Byung-uk
Yoo Byung-uk began his career as a copywriter and is now Executive Creative Director at TBWA Korea.
He has received multiple Korea Advertising Awards for campaigns including Asiana Airlines and Com2uS Pro Baseball, and has served as a judge for prestigious domestic and international ad festivals, including the Busan International Advertising Festival.
He is also the author of several books on creativity and daily inspiration, including:
The Joy of Thinking, Everyday Discoveries, The Day That Never Existed, and Life’s Resolution.
Creative Skills in the Age of AI: Content Only Humans Can Create
As AI continues to reshape nearly every industry, the way we create content is also undergoing a dramatic transformation.
In this session, Yoo Byung-uk shares insights for today’s marketers and creators—offering perspective not only as a creative leader, but as a fellow professional navigating this new era.
Drawing from real-world cases, he’ll share practical tips you can apply both in your work and everyday life.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide