Dr. Song Gil-young
Korea's best-selling author on creativity
Dr. Song Gil-Young is a Mind Miner — someone who explores the thoughts and desires of our times. For over 20 years, he has studied people’s everyday digital records to uncover the reasons behind trends and behaviors, seeking to understand the deeper meanings they are searching for.
He believes individual actions are shaped by group dynamics and adaptation to surroundings, and he dedicates himself to analyzing and sharing insights about these collective agreements and shifts. He finds the greatest joy in being inspired by those who think deeply.
His publications include Your Desires Are Visible Here, Don’t Just Imagine, Don’t Just Do It, and Forecasting the Era: The Age of the Nuclear Individual.
From Local to Global: The Rise of Korean Lifestyle as Global Inspiration
The world’s attention toward Korea is growing rapidly—and it’s no longer just about “special” content. From Korean food and hanok (traditional houses) to lifestyle brands and daily habits, the essence of how Koreans live is becoming a source of global inspiration.
In this session, we’ll explore how local culture drives global emotion, and how the influence of Korean culture is expanding beyond K-pop and K-drama into a broader, more powerful narrative: K-Lifestyle.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide