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Seo Ki-seok

CEO | Open Your Eyes

Former) CMO | IKEA

Seo Ki-seok is the Topspin Marketing & Branding Director known for driving new codes and growth. With a background spanning iconic brands like IKEA, Kakao Mobility (Kakao T, Navi), GM Korea/Chevrolet, and Coupang, he has held key marketing roles across creative agencies and startups. From building marketing and brand strategies to launching inspiring campaigns and leading performance, CRM, and growth marketing efforts, he has consistently delivered business and brand growth.

Through his brand “Open Your Eyes,” he shares marketing insights via consulting, lectures, advisory roles, and mentorship. Most recently, he has taken on the role of CMO at Korean Education Group, where he is leading the company’s quantum leap forward.

The Power of Fandom-Driven Content Marketing

Step into the captivating world of fandom marketing with two global brands—Stella Artois and Stanley—as they craft culturally resonant campaigns in Korea.

These brands, which have successfully blended tradition and trends on the global stage, have built passionate fan communities in Korea by tapping into local emotions and cultural nuances. What are the secrets behind their trendsetting content and brand marketing strategies?

In this session, we’ll explore how differentiated positioning, localized storytelling, and smart media strategies come together to drive consumer engagement and brand loyalty. If you’re looking for fresh inspiration in content and brand experience marketing, don’t miss this session.