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Park Ki-young

Head of Creative Shop North East Asia and ANZ | Meta

Park Ki-young is a pioneering creative leader representing the first generation of digital agencies in Korea. In 2001, he founded the digital creative studio Sugarcube, where he spent 17 years as a creative director and producer. He later served as co-CEO of the brand storytelling agency Bombaram for four years.

Since April 2017, he has been part of the Meta Creative Shop, starting as a creative strategist and now overseeing the Korea, Japan, Australia, and New Zealand markets.

Park was awarded the Prime Minister’s Commendation in the Design Contribution category at the 22nd Korea Advertising Awards and was named a “Designer to Watch” by Monthly Design in 2020. His work has been recognized with numerous national and international honors, including the Cannes Lions, AD STARS, Webby Awards, The One Show Asia Showcase, iF Design Award, Korea Advertising Awards, and &Awards.

AI-Native Content and the New Paradigm of Creativity

With the rise of generative AI, the foundation of the content industry is being redefined. We're entering a world where content is not merely AI-assisted but AI-native — created, distributed, and optimized by algorithms. Creators are becoming programmers. Brands are automating storytelling and optimizing campaigns with precision.

This panel explores:

  • How AI is reshaping every stage of content — from ideation to distribution
  • Opportunities and challenges of AI-native content
  • What this paradigm shift means for creators, platforms, and brands