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Maria Lee

Associate Director | Stella Artois, AB Inbev Korea

Starting her career as a media expert at global agencies like Dentsu and the WPP Group, Maria Lee has since led major Consumer Connection and Digital Transformation projects at AB InBev, building a track record of impactful brand innovation. She now leads the marketing efforts for Stella Artois, the world-renowned beer brand with over 650 years of heritage.

At the heart of her work is a strategy to blend European sensibility with the emotional nuances of the Korean market — adding creative twists to Stella Artois’ rich legacy to position it as a premium, relevant, and uniquely resonant brand in Korea.

Through innovative consumer touchpoints and content — including partnerships with Catch Table and Michelin, the Stella Dining Club ambassador community, and Limited Edition Chalice Drops — she is driving fresh, meaningful brand experiences that bring Stella Artois closer to Korean consumers.

The Power of Fandom-Driven Content Marketing

Step into the captivating world of fandom marketing with two global brands—Stella Artois and Stanley—as they craft culturally resonant campaigns in Korea.

These brands, which have successfully blended tradition and trends on the global stage, have built passionate fan communities in Korea by tapping into local emotions and cultural nuances. What are the secrets behind their trendsetting content and brand marketing strategies?

In this session, we’ll explore how differentiated positioning, localized storytelling, and smart media strategies come together to drive consumer engagement and brand loyalty. If you’re looking for fresh inspiration in content and brand experience marketing, don’t miss this session.