Lazaros Anagnostopoulos
Managing Director | Three Deers
Lazaros is a founding member and Managing Director of Three Deers, as well as its most senior AI expert. He leads AI and CG content production for major brands across Europe, the Middle East, and Asia.
He began his career at Volvo’s Tech Watch and Innovation Center in Sweden, where he led emerging tech teams. Returning to Greece, he founded DVS-Design, a pioneering 3D, VFX, and animation studio.
He later co-founded Three Deers, a global AI, CG, and VFX studio, and went on to establish Forgotten Creative Technology Studio, specializing in FOOH and mixed reality content, as well as Flipside, an AI technology company.
Lazaros lives in Thessaloniki with his family.
From Concept to Campaign: How AI and CGI Rewrite Brand Storytelling
AI is not just a talking point in the content production industry, it is the talking point. Its ability to generate complex images and videos in minutes instead of hours or days is changing how creative agencies and production teams work, expanding what’s possible and opening up new ways of thinking.
Yet most brands and marketers remain cautious. Despite its exploding development, AI production tools still lack the accuracy, safety, and creative control needed for high-end branded content.
The solution? A hybrid approach, combining AI’s raw generative power with the proven reliability, precision and control of CGI.
In this session, attendees will learn how hybrid AI-powered production works and how leading brands are already using it to tell their stories without compromising on quality or brand safety.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide