Lauren
Laurent Thevenet

APAC Creative Tech Leader | Publicis Groupe

Laurent is a creative technology leader playing at the intersection of art, data and engineering. Over the last 20 years, Laurent has worked at tech startups and agencies such as BBDO, R/GA and now Publicis Groupe, delivering large-scale digital campaigns, products and physical installations across APAC and the Middle East for Nike, Uber, Google, Netflix, YouTube, Telstra, Toyota, Heineken, Honda, and many others. The work of Laurent and his teams has been recognised at regional and global award shows.

While Laurent remains an active practitioner in fields such as generative AI (since 2019), generative design and new media art, he is also a strategic leader constantly working on developing new capabilities around emerging technologies at his companies. Laurent is always on the lookout for the next generation of creative and tech talents either across the organisations he is working at or in collaboration with leading universities such as NYU and SUTD, among others.

Automated Imagination: How AI Agents are Shaping Intelligent Creativity

Creativity is entering an era of automated imagination, where AI agents move beyond efficiency to collaborate in idea generation and execution. This session reveals how intelligent agents empower marketers and creatives alike—blending technology, craft, and storytelling to unlock new growth. Through real-world examples and exploratory insights, discover pragmatic workflows, ethical considerations, and the strategic roadmap that will reshape content marketing at the intersection of human intuition and autonomous intelligence.