Kim Han-sang
CEO | Son&Park
Hansang Kim is the CEO of S&P Cosmetic, a visionary leader in the K-beauty industry with over two decades of experience spanning cosmetics, distribution, and education.
He began his career at Chamzone Corporation, where he held roles across product sales and operations, eventually becoming COO, overseeing nationwide cosmetic distribution. In 2005, he founded a beauty academy specializing in national licensing exam prep, shaping the next generation of beauty professionals in Korea.
In 2011, he launched S&P Cosmetic, building the beloved brand Son&Park from the ground up. With a unique blend of product innovation and influencer-driven marketing, he helped pioneer a new model of brand storytelling in K-beauty.
Today, as CEO, Hansang Kim continues to lead S&P with a focus on global expansion, creativity, and trend leadership.
The Last Mile: Where Content Marketing Truly Competes
The Sapporo Beer Stand in Seoul’s trendiest district, Seongsu, is recreating the same success it saw in Ginza, Tokyo. Meanwhile, cosmetics brand Son & Park is driving the dupe trend by prompting reactions like “This feels just like Chanel,” leading to strong repeat purchases.
What do these success stories have in common? Unforgettable brand experiences powered by relentless attention to The Last Mile Quality—the final, most critical touchpoint between brand and consumer.
In this session, hear directly from the CEOs behind these brands as they share real stories of how they obsess over the last step of the customer journey. Join us as we explore how these insights can be applied to your own content marketing strategy.
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