1551696884695
Kelly Lee

Senior Marketing Manager | Stanley APAC

Kelly Lee has built a dynamic marketing career across diverse markets including Korea, Dubai, and Australia, with experience spanning marketing agencies, B2B, and B2C sectors. She currently leads brand marketing for Korea and Australia at Stanley APAC.

She is driving Stanley’s transformation from a performance-focused "cup" brand into a premium lifestyle brand that evokes emotion and seamlessly fits into everyday life.

Most recently, she led Stanley’s official sponsorship of the 2025 Seoul Jazz Festival and collaborations with artists to expand the brand’s touchpoints with target audiences. Through these efforts, she is crafting distinctive brand experiences that bring Stanley closer to consumers in their daily lives.

The Power of Fandom-Driven Content Marketing

Step into the captivating world of fandom marketing with two global brands—Stella Artois and Stanley—as they craft culturally resonant campaigns in Korea.

These brands, which have successfully blended tradition and trends on the global stage, have built passionate fan communities in Korea by tapping into local emotions and cultural nuances. What are the secrets behind their trendsetting content and brand marketing strategies?

In this session, we’ll explore how differentiated positioning, localized storytelling, and smart media strategies come together to drive consumer engagement and brand loyalty. If you’re looking for fresh inspiration in content and brand experience marketing, don’t miss this session.