전제민 이사님(CMO)
Jay M. Jeon

CMO | SAMG Entertainment

Jay M. Jeon is the Chief Marketing Officer of SAMG Entertainment, where he leads the overall marketing and licensing business for the company’s major IPs, including the flagship "Catch! Teenieping".

With expertise spanning brand marketing, customer experience, spatial design, and even startup investment and business development, Jay is a hybrid marketing strategist with deep cross-industry experience.

Prior to joining SAMG in 2024, he served as Head of Content Business and Customer Experience at Hyundai Motor Group’s Innocean, where he led various innovative marketing projects. At SAMG, he continues to drive the company’s IP business to new heights, building strong fan communities and global brand presence.

“Catch! Teenieping”: How a Kids' Animation IP Captivated All Generations

How did SAMG Entertainment’s globally popular IP “Catch! Teenieping” evolve from a children’s animation into one of Korea’s most beloved character brands? And how is it now expanding into a fandom-driven brand embraced by the millennial generation and beyond?

In this session, SAMG Entertainment will share its IP business and marketing strategy—detailing how the company laid a solid foundation for global brand expansion through careful analysis and structured planning from the early stages.

You’ll also learn about their approach to engaging a wide range of age groups and international markets, as well as case studies of successful fandom-building campaigns through strategic collaborations with major brands.