Claudia Cristovao
Head of Brand Studio & Social Lab APAC | Google
Claudia Cristovao is the Head of Google Brand Studio APAC. Claudia has worked as a writer, brand developer and Creative Director for Nike, Google, Honda, Adidas, MINI, AMEX, at agencies like W+K, Sid Lee and AKQA. Her projects have included music videos, interior design, art installations, digital experiences, social media campaigns and business transformations.
Claudia was the President of the Innovation Jury at the Cannes Lions 2020-2021 and has been a juror for the New York Festivals, Cannes Lions, ADFEST, Spikes Asia, W20 and the WIRED Hack Awards. Her artwork has been exhibited across the world, namely at the São Paulo Biennial, the Dakar Biennial, the Guangzhou Biennial, De Appel in Amsterdam and MOCA in San Francisco. And without doubt, a wonderful guest on The Imposterous.
Future Creatives & how they will build brands
1. What is a creative?
As the profession itself gets redened and conated with “creator”, is there a dierence? And if so, what is it? And how to be or hire great creatives?
2. Tools for the future
The creative landscape is changing almost daily - how should creatives look at the tools at their disposal, and how can they make the best use of what is available for their expression and work?
3. Art & cra
Our industry has always been teetered between these two poles, and now we can add another key vector - speed. What is the best way to balance these in service of our contemporary visual and brand culture,
and what aitudes are more useful to brands?
4. Future proong talent and brands
When you can talk to everyone, how do you create meaning with anyone?
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide