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Cho Hyun-ouk

Former) President | LVMH Korea

With extensive international experience across France, Switzerland, and Japan, Cho Hyun-ouk is recognized as a pioneering leader in Korea’s luxury industry. As one of the first-generation executives to lead global luxury brands in Korea, he played a pivotal role in establishing and expanding the market presence of Louis Vuitton and the broader LVMH Group in the country over nearly three decades.

Cho joined Louis Vuitton in June 1994, initially working at the France office before being appointed President of Louis Vuitton Korea later that same year. Over the next 23 years, he led Louis Vuitton Korea, significantly contributing to the development of the Korean luxury market.

In 2000, he was appointed President of LVMH Group Korea—overseeing brands such as Louis Vuitton, Céline, Christian Lacroix, Fendi, and Loewe—and later served as CEO of Louis Vuitton Korea from 2002 to 2016.

Following the establishment of LVMH Korea Holdings in 2017, he served as President until November 2024. Currently, he continues to contribute to the growth of LVMH brands in Korea as a consultant. As of 2024, Korea ranked 4th in total sales among all LVMH Group markets worldwide.

How Brands Are Blending Emotion and Technology in the Age of AI

Today’s consumers choose more than just products — they buy into philosophies, worldviews, and lifestyles. In the luxury industry, brands win hearts not with price or function, but with artistry and emotional resonance.

Join Hyun-wook Cho, former CEO of Louis Vuitton Korea and a key figure in shaping Korea’s luxury market, as he reflects on his 30-year journey with LVMH. Through firsthand stories, he explores:

  • How luxury brands use art and culture to build emotional value
  • Balancing global identity with local relevance
  • How to protect brand essence in a rapidly changing world

This is a must-attend session for brand leaders and creators who seek to go beyond commerce and build cultural legacies.