Ahn Jeong-ki
Marketing Team Leader | AliExpress Korea
Ahn Jeong-ki currently leads influencer and content commerce strategy at AliExpress Korea, following previous roles at TikTok, Google YouTube, and CJ ENM. As a founding member of DIA TV, Korea’s first MCN (Multi-Channel Network), he has spent the past decade at the forefront of the creator economy—driving innovation across studios, platforms, and commerce.
He is the author of The Creator Economy and Extraordinary Influence of Ordinary People: Influencers.
The Commerce Code: How Influencers Drive Conversions in the Creator Economy
As digital commerce shifts from platforms to content, today’s consumers no longer rely solely on search or ads—they discover products through influence, authenticity, and relationship-based recommendations. At the center of this shift? Influencers.
In this session, Ahn shares hard-won insights and real-world strategies from years on the front lines of content commerce—from launching MCNs to scaling global e-commerce partnerships. He will break down how brands collaborate with creators to drive conversion, how performance is tracked and optimized through data, and how influencer content—not ads—persuades modern consumers.
Learn how to position influencers not just as marketing channels, but as business builders, and what leadership looks like in this new era of content-powered commerce.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide