K-Brand Experience Tour

Welcome to Seoul, the capital of South Korea and home to the K-content that has captivated the world.

During your time at CMS in Seoul, we have created a unique opportunity for you to (re)discover the vibrant K-content scene.

 

Visit K-brand, feel K-content.

Supported by

200810_KConvention BI Guidelines

August 21

 

 

 

 

Part 1: Lectures

Get an exclusive look inside Korea’s leading beauty and lifestyle brands. Visit headquarters, attend special lectures by top executives, and uncover the secrets behind their global success.

 

 

 

 

Part 2: Activities

Dive into Korea’s cultural DNA through interactive group missions, quizzes, and fun challenges. Collect exclusive merchandise and unforgettable experiences that blend learning with playful engagement.

K-Content Experience Tour

Registration & Conditions

Information
  • The tour is scheduled for August 21, 2025, all day (9:00 am - 6 pm).
  • The program will be updated and is subject to modifications.
  • Transportation (private bus) during the tour is included. Depart will be at the venue of CMS, Seoul Dragon City.

 

Registration
  • Registration is open to CMS attendees only.
  • The number of participants is limited and registration is on a first-come-first-serve basis.
  • Registration is considered complete when the payment for both a Day or Full Pass for CMS and the Tour Pass is completed. The confirmation of registration will be sent by email.