K-Brand Experience Tour
Welcome to Seoul, the capital of South Korea and home to the K-content that has captivated the world.
During your time at CMS in Seoul, we have created a unique opportunity for you to (re)discover the vibrant K-content scene.
Visit K-brand, feel K-content.
Supported by

August 21
Part 1: Lectures
Get an exclusive look inside Korea’s leading beauty and lifestyle brands. Visit headquarters, attend special lectures by top executives, and uncover the secrets behind their global success.
Part 2: Activities
Dive into Korea’s cultural DNA through interactive group missions, quizzes, and fun challenges. Collect exclusive merchandise and unforgettable experiences that blend learning with playful engagement.
K-Content Experience Tour
Registration & Conditions
Information
- The tour is scheduled for August 21, 2025, all day (9:00 am - 6 pm).
- The program will be updated and is subject to modifications.
- Transportation (private bus) during the tour is included. Depart will be at the venue of CMS, Seoul Dragon City.
Registration
- Registration is open to CMS attendees only.
- The number of participants is limited and registration is on a first-come-first-serve basis.
- Registration is considered complete when the payment for both a Day or Full Pass for CMS and the Tour Pass is completed. The confirmation of registration will be sent by email.