K-Brand Experience Tour

 

Welcome to Seoul, the capital of South Korea and home to the K-content that has captivated the world.

During your time at CMS in Seoul, we have created a unique opportunity for you to (re)discover the vibrant K-content scene.

Below, you’ll find more information concerning the K-brand Experience Program.

Visit K-brand, feel K-content.

Supported by

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August 21, 2025

 

 

 

 

Morning

Step into the world of K-beauty — visit top beauty brands, uncover the values behind Korea’s global skincare legacy, and see how tradition meets innovation.

Afternoon

Step into the heart of Korean pop culture — explore iconic K-pop and K-lifestyle brands, and discover the creative energy behind Korea’s global influence.

 

 

 

 

August 21st, 2025

K-Brand Tour Itinerary

Morning

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8:30 - Morning Meet-up

Start your day with a fresh coffee at HOMES Red in Myeongdong

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10:00 - Sulwhasoo Bukchon

Experience timeless beauty rituals where tradition meets modern luxury.

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11:00 - The Sool Gallery

Taste Korea’s finest traditional liquors and explore the stories behind soju, makgeolli, and more in this cultural tasting experience.

Lunch

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14:00 - LG Homebrew House

Step into LG’s innovation playground — experience personalized craft beer making at the LG Homebrew House

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16:00 - 1MILLION Dance Studio HQ

Visit the iconic 1MILLION Dance Studio in Seongsu — the creative hub behind viral K-pop choreography.

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17:00 - Networking Time 

Wrap up the day with casual networking at HOMES Red in Myeongdong — connect with fellow attendees over great vibes, drinks, and inspiring conversations.

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18:00 - Return

Hotel & Stay

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Homes Red Myeongdong

K-brand Experience Tour Info Hub: Homes Red Myeongdong
  • All participants will gather at HOMES Red Myeongdong, the official meeting point and experience hub for the K-Brand Tour. This space will serve as the central base for announcements, coordination, and networking throughout the day. Please arrive on time to ensure a smooth departure and experience.

K-Content Tour Program

Registration & Conditions

Information
  • The tour is scheduled for August 21st, 2025, all day (9:00 am - 6 pm).
  • The program will be updated and is subject to modifications.
  • Transportation (private bus) during the tour is included. 
  • Participants are expected to gather at HOMES Red Myeongdong by 8:30 AM for group assembly and a brief overview of the day’s schedule.
Registration
  • The K-Brand Experience Tour is open to everyone.
  • The number of participants is limited, and registration is on a first-come, first-served basis.
  • Registration is considered complete once payment for the Tour Pass is made. A confirmation email will be sent upon completion.
  • Attendees who register for the tour can also book a stay at HOMES Red Myeongdong Hotel at a special discounted rate.
    Please contact lucy@dmkglobal.co.kr for more information.