CMS 2025 – Final Registration Ends in 5 Days
(May close early depending on capacity)
Join Asia’s leading content marketing summit where creativity meets innovation.
From brand storytelling and content strategy to entertainment, tech, and AI — CMS brings together the boldest thinkers and top global voices.
Just Announced!
-
Inside the Marketing Playbook of a Top Global AI Company
Live in Seoul — with Everett, Creative Brand Director of Anthropic - one of the world’s most influential AI firms. -
Netflix x GS Retail: How a Wild Collab Sold 10M+ Units
Hear from both brand leaders on how this unexpected idea became a cultural hit.
Get inspired. Stay ahead. CMS 2025 is where marketers lead what’s next.
(More speakers and sessions are being updated regularly. Don’t miss out — subscribe to our newsletter for the latest updates!)
9:05 - 9:35
Keynote Session #1
[Creativity]
Where Creativity and AI Collide
Tay Guan Hin
APAC Regional Director | The One Club for Creativity
Former) Creative Chairman | BBDO Singapore
"Author of the bestseller "Collide"
9:35 - 10:05
Keynote Session #2
[AI & Creativity]
Rethinking Creativity in the Age of AI: A Neuroscientific Perspective
Jung Jae-seung Professor | KAIST
"Leading neuroscientist and futurist at KAIST".
11:00- 11:25
Keynote Session #4
[Creativity & Brand]
Future Creatives & how they will build brands
Claudia Cristovao
Head of Brand Studio & Social Lab APAC | Google
"Creative leader shaping culture and brand innovation".
11:25 - 12:00
Keynote Session #5
[Special Guest Talk]
How Brands Are Blending Emotion and Technology in the Age of AI
Cho Hyun-ouk
Former) President | LVMH Korea
13:30 - 14:00
Session #6
[AI & Creativity]
Automated Imagination: How AI Agents are Shaping Intelligent Creativity
Laurent Thevenet
APAC Creative Tech Leader | Publicis Groupe
"One of the world's largest marketing & communications powerhouses".
14:00 - 14:30
Session #7
[Strategy]
From Brand Growth to Sales: The Winning Formula for Content Marketing
Kim So-yeon
Former) Director of Marketing | Coupang Eats
[Fandom Marketing]
The Evolution of Fandom Marketing: From K-Culture to the Global Fan Economy
Steve Seo
CEO | bemyfriends
"The Leading Global Platform Powering Fandom Business & Community Engagement".
14:30 - 15:00
Session #8
[AI, New Tech & Entertainment]
Where AI, Technology, and Entertainment Meet
Lee Jong-moo
Global Marketing Officer | Galaxy Corporation (G-Dragon)
"A Global Leader in K-Content Innovation and Entertainment Technology".
15:00 - 15:20
Session #9
[Creator Ecosystem & Marketing]
"What type of ecosystem can sustain good creators long term?"
Son Dong-jin
CEO | Dexter Krema
"Blending creativity and technology for immersive brand experiences".
[Video Marketing Strategy]
YouTube Ad Landscape for Data Nerds
Jang Sae-joon
Founder and CEO | Ugwanggi
15:20 - 15:40
Session #10
[Social Marketing Trend]
Mastering the Social Shift: The Trends Defining 2025+
Martin Kelly
APAC Marketing Director | Brandwatch
"Powering the world’s top brands with real-time consumer intelligence".
[Celebrity Marketing]
The Evolution of K-Celebrity Marketing: A New Approach to Celebrity Collaborations
Lee Jang-hyeok
CEO | AligoAI
Professor | Korea University Business School
"Korea’s Leading Generative AI Powering the Next Era of Content Creation."
16:15 - 16:45
Session #11
[Content Strategy]
From Short Dramas to Branded Content: How CJ is Reinventing Advertising
Shin Dong-jun
Head of Strategic Brand Team | CJ CheilJedang
"Leading Global Innovation in Food & Bio".
Jordan Koene
CEO | Previsible
"Where Marketing Meets Predictability".
16:45 - 17:15
Session #12
[Entertainment & Brand]
K-Wave 4.0: How Brands Are Tapping into K-POP and Global Fandom Culture
[Creativity & Trend]
Creative Capabilities in the Age of AI: Content Only Humans Can Create
Yoo Byung-wook
Executive Creative Director | TBWA Korea
17:15 - 17:45
Session #13
[Collaborative Marketing]
The Victory of Fandom-Driven Content Marketing
Kelly Lee
Senior Marketing Manager | Stanley 1913
"Iconic gear for adventurers, trusted worldwide for over a century".
Maria Lee
Associate Director | Stella Artois, AB Inbev Korea
"Global Beer Leader Behind Korea’s Boldest Brand Collaborations".
(Moderator) Seo Ki-seok
CEO | Open Your Eyes
Former) CMO | IKEA
One of Korea’s leading creative consultancies".
[Video Commerce]
Insights into Global Live Commerce Strategies of K-Brands
Choi Jung-ha
Head of Content Development Lab | Lotte Homeshopping
"Leading Korean commerce platform".
9:05 - 9:30
Keynote Session #1
[AI & Storytelling]
In the Age of AI: How AI Companies Can Reflect Human-Centered Narratives – Analogue Intelligence
Everett Katigbak
Creative Director and Editorial Lead | Anthropic
"From Silicon Valley to the world: A global AI leader reshaping how brands engage with intelligence".
9:30 - 10:00
Keynote Session #2
[Special Talk]
Content Design, UX, and Product Development in the Era of Generative Intelligence
Lucy Datyner
Principal Product Designer, GenAI | Canva
"Global design leader making creativity simple and powerful with AI".
Everett Katigbak
Creative Director and Editorial Lead | Anthropic
"From Silicon Valley to the world: A global AI leader reshaping how brands engage with intelligence".
(Moderator) Nikki Taylor
Director | Analytic Partners
Former) CMO | UPS APAC
"Global leader in marketing analytics".
10:30 - 11:00
Keynote Session #3
[Brand Strategy]
It All Starts with the Right Hypothesis: The Power Behind KFC’s Rebranding
Shin Ho-sang
CEO | KFC Korea
"Top global franchise redefining fast food with bold flavors and localized innovation".
11:00 - 11:30
Keynote Session #4
[Marketing Strategy]
Why Did Netflix Enter Convenience Stores?
“Netflix at GS25: When Content Becomes Part of Everyday Life”
Lee Jeong-pyo
VP and Head of Marketing Division | GS Retail
"Redefining Retail Marketing with Data and Innovation".
Oh Soey
Head of Consumer Products | Netflix Korea
"From Squid Game to Global Fame — Mastering the Art of Storytelling at Scale".
11:30 - 12:00
Keynote Session #5
[Content]
Cross Culture Generation: Storytelling in the Global Age
Hue Park
Playwright, Lyricist, Director | Maybe Happy Ending
"Maybe Happy Ending: Critically acclaimed robot romance that premiered in Seoul and on Broadway".
13:30 - 14:00
Session #6
Dr. Song Gil-young
"Korea's best-selling author on creativity".
[AI & Content Workflow Design]
Idea to Impact: Creating AI-Powered Content Workflows
Lucy Datyner
Principal Product Designer, GenAI | Canva
"Global design leader making creativity simple and powerful with AI".
14:00 - 14:30
Session #7
Jay M. Jeon
CMO | SAMG Entertainment
"Korea’s No.1 Kids IP Goes Global – Teenieping!"
Nikki Taylor
Director | Analytic Partners
Former) CMO | UPS APAC
"Global leader in marketing analytics".
14:30 - 15:00
Session #8
[Entertainment]
The Last Mile: Where Content Marketing Truly Competes
Cho Yong-min
CEO | Unboundlab
"Pioneering Creative Tech for the Next Digital Frontier".
Kim Han-sang
CEO | Son&Park
"The K-Beauty Artists Behind the “Skin First” Revolution".
Jeong Beom-sik
CEO | Sapporo Yebisu Beer
"Premium Brew with Over a Century of Craftsmanship".
15:00 - 15:20
Session #9
15:20 - 15:40
Session #10
[Future of Content]
Why Is LVMH Drawn to 3D Advertising? Content Created by 3D and Robotic Arms
Han Dong-kyun
Head of Business Division | SKAI Intelligence
"Korea’s Smart AI Powerhouse for Business Innovation".
[Content Strategy]
Building a LLM-First Content Strategy
Gerald Murphy
Digital Strategy & Technology Leader | Semrush
"The Global Leader in Online Visibility & Marketing Insights".
[Content Performance]
In the Era of Generative AI, Mastery Matters: Innovating Performance Content for Brands
Baek Seung-wook
Head of Strategy | VCAT.AI
"No.1 in Korea for AI-Powered Marketing Content Automation".
16:15 - 16:45
Session #11
16:45 - 17:15
Session #12
[Strategy]
From Concept to Campaign: How AI and CGI Rewrite Brand Storytelling
Lazaros Anagnostopoulos
Managing Director | Thee Deers Studio
"Leading Asia’s Brand Storytelling Revolution".
Georgios Manolopoulos
Partner , VFX Supervisor | Three Deers Studio
"Leading Asia’s Brand Storytelling Revolution".
[Global Content]
Leveraging K-Content for Successful Marketing in Europe: Insights, Impact, and Lessons
Lashai Ben Salmi
Co-Founder | Hallyu Con
"Asia’s Top K-Culture Festival Uniting Global Fandoms".
Nilza Anibal
Co-Founder | Hallyu Con
"Asia’s Top K-Culture Festival Uniting Global Fandoms".
17:15 - 17:45
Session #13
[Trend]
Local is Content — How to Curate Compelling Local Stories
Lee Hyeong-ki
Content Strategy Team Manager | Shinsegae Department Store
"Korea’s top luxury retailer, where culture meets commerce".
Jang Min-young
CEO | Our Planeat
"Next-gen food tech brand capturing conscious consumers with innovative marketing".
Hong Joo-seok
CEO | Urbanplay
"Leading urban culture lab turning city spaces into creative brand experiences".
Yoon Seok-kwan (KEEPKWAN)
AI Content Creator & Writer
"Korea’s Leading AI Content Creator Bridging Art, Marketing, and Technology".
CMS 2025 Special Performances
Lisa – The Queen of Musicals
Day 1, 12:00 PM
Powerful vocals, emotional storytelling, and unmatched charisma. Lisa, Korea’s iconic musical theatre star, will steal your heart with a performance you’ll never forget.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide