9:00 - 9:05
Opening performance
[Opening Performance]
10th Anniversary Opening Performance
9:05 - 9:35
Keynote Session #1
[Market Trend]
The AI-native content era is coming. How will it reshape the content industry and the way we do marketing?
Jayden Kang
EVP | Kakao Entertainment
"Top K-content powerhouse".
Park Ki-young
Head of Creative Shop North East Asia and ANZ | Meta
"Global leader in brand storytelling and creative innovation".
9:35 - 10:10
Keynote Session #2
[Future of Ads]
Exploring New Creativity in the Age of AI through Neuroscience
Jung Jae-seung Professor | KAIST
"Leading neuroscientist and futurist at KAIST".
10:40- 11:05
Keynote Session #3
[Creativity & AI]
Where Creativity and AI Collide
Tay Guan Hin
APAC Regional Director | The One Club for Creativity
Former) Creative Chairman | BBDO Singapore
"Author of the bestseller "Collide"
11:05 - 11:30
Keynote Session #4
[Creativity & AI]
Co-Creating with AI: The Future of Creativity (TBD)
Claudia Cristovao Head of Brand Studio & Social Lab APAC | Google
"Creative leader shaping culture and brand innovation".
13:20 - 13:50
Session #5
[AI & Creativity]
Automated Imagination: How AI Agents are Shaping Intelligent Creativity
Laurent Thevenet
APAC Creative Tech Leader | Publicis Groupe
"One of the world's largest marketing & communications powerhouses".
14:20 - 14:50
Session #6
Martin Kelly
APAC Marketing Director | Brandwatch
"Powering the world’s top brands with real-time consumer intelligence".
[Purpose]
Beyond the Prompt: How AI is Reshaping the Content Playbook
Jordan Koene
CEO, Founder | Previsible.io
"Where Marketing Meets Predictability".
15:50 - 16:20
Session #7
Lee Jong-moo
Global Marketing Officer | Galaxy Corporation
"A Global Leader in K-Content Innovation and Entertainment Technology".
[Celebrity Marketing]
The Evolution of K-Celebrity Marketing: A New Approach to Celebrity Collaborations
Lee Jang-hyeok
CEO | AligoAI
Professor | Korea University Business School
"Korea’s Leading Generative AI Powering the Next Era of Content Creation."
16:20 - 16:50
Session #8
[Collaborative Marketing]
The Victory of Fandom-Driven Content Marketing
(Moderator) Seo Ki-seok
CEO | Open Your Eyes
Former) CMO | IKEA
One of Korea’s leading creative consultancies".
Kelly Lee
Senior Marketing Manager | Stanley 1913
"Iconic gear for adventurers, trusted worldwide for over a century".
Maria Lee
Associate Director | Stella Artois, AB Inbev Korea
"Global Beer Leader Behind Korea’s Boldest Brand Collaborations".
[Video Commerce]
Insights into Global Live Commerce Strategies of K-Brands
Choi Jung-ha
Head of Content Development Lab | Lotte Homeshopping
"Leading Korean commerce platform".
9:00 - 9:05
Opening performance
[Opening Performance]
10th Anniversary Opening Performance
One Million Dance Studio
9:05 - 9:35
Keynote Session #1
[AI & Content]
Analog Intelligence: Bringing Human Stories to Digital Frontiers
Everett Katigbak
Creative Director and Editorial Lead | Anthropic
"From Silicon Valley to the world: A global AI leader reshaping how brands engage with intelligence".
9:35 - 10:00
Keynote Session #2
[AI]
Designing Intelligence: How AI is Reshaping Content & Creativity
Lucy Datyner
Principal Product Designer, GenAI | Canva
"Global design leader making creativity simple and powerful with AI".
Everett Katigbak
Creative Director and Editorial Lead | Anthropic
"From Silicon Valley to the world: A global AI leader reshaping how brands engage with intelligence".
Nikki Taylor (Moderator)
Marketing & Communications Director, APAC | Analytic Partners
Former) APAC CMO | UPS
"Global leader in marketing analytics".
10:00 - 10:30
Keynote Session #3
[Brand]
Innovation in Traditional Brands: Unity and Emotional Resonance
Shin Ho-sang
CEO | KFC Korea
"Top global franchise redefining fast food with bold flavors and localized innovation".
10:40 - 11:05
Keynote Session #4
[Collaborative Marketing]
Why Did Netflix Go to the Convenience Store?
Lee Jeong-pyo
VP and Head of Marketing Division | GS Retail
"Redefining Retail Marketing with Data and Innovation".
Oh So-young
Consumer Product Head | Netflix Korea
"From Squid Game to Global Fame — Mastering the Art of Storytelling at Scale".
11:05 - 11:30
Keynote Session #5
[Musical & Content]
Maybe Happy Ending: Connecting Story, Technology, and Culture
Hue Park
Lyricist and Co-author | Maybe Happy Ending
"Maybe Happy Ending: Critically acclaimed robot romance that premiered in Seoul and on Broadway".
13:20 - 13:50
Session #5
[Entertainment]
Global Content Strategy Inspired by the K-POP System
[Design & AI]
From Brief to Brand: Hands-on Workshop on Designing Content Flows with AI
Lucy Datyner
Principal Product Designer, GenAI | Canva
"Global design leader making creativity simple and powerful with AI".
13:50 - 14:20
Session #6
Han Dong-kyun
Head of Business Division | SKAI Intelligence
"Korea’s Smart AI Powerhouse for Business Innovation".
Nikki Taylor
Marketing & Communications Director, APAC | Analytic Partners
Former) APAC CMO | UPS
"Global leader in marketing analytics".
14:20 - 14:50
Session #7
From Concept to Campaign: How AI and CGI Rewrite Brand Storytelling
Lazaros Anagnostopoulos
Managing Director | Thee Deers Studio
Georgios Manolopoulos
Partner , VFX Supervisor | Three Deers Studio
[Influencer Marketing]
How Brands Collaborate with Influencers: Influencer Marketing Strategy of AliExpress
Ahn Jeong-ki
Team Leader | AliExpress Korea
"Fast-growing e-commerce leader".
14:50 - 15:20
Session #8
[Trend]
Local is Content — How to Curate Compelling Local Stories
Lee Hyeong-ki
Content Strategy Team Manager | Shinsegae Department Store
"Korea’s top luxury retailer, where culture meets commerce".
Jang Min-young
CEO | Our Planeat
"Next-gen food tech brand capturing conscious consumers with innovative marketing".
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide