Opening Performance
10th Anniversary Opening Performance
Session #1
Media
Brand as Media: How Companies Build Power Through Their Own Channels
Kim Sook-jin
EVP | CJ CheilJedang, Korea's No. 1 K-Food brand
Session #2
Creativity & AI
Where Creativity and AI Collide
Tay Guan Hin, Author of the bestseller "Collide"
APAC Regional Director | The One Club for Creativity
Former) CCO | BBDO
Session #3
AI & Creativity
Automated Imagination: How AI Agents are Shaping Intelligent Creativity
Laurent Thevenet
APAC Creative Tech Leader | Publicis Groupe, one of the world's largest marketing & communications powerhouses.
Session #4
AI & Creativity
Co-Creating with AI: The Future of Creativity (to be updated)
Claudia Cristovao
Head of Brand Studio & Social Lab APAC | Google
Session #5
Content SEO
AI-Native Era Search & Content Discovery
Sebastien Edgar
Global SEO & Web Executive
Session #6
Market Trend
The AI-native content era is coming. How will it reshape the content industry and the way we do marketing?
Jayden Kang
EVP | Kakao Entertainment
Park Ki-young
Head of Creative Shop North East Asia and ANZ | Meta
Session #7
Future of Ads
Exploring New Creativity in the Age of AI through Neuroscience
Jung Jae-seung
Professor | KAIST
Session #8
Video Commerce
Global The Changing Paradigm of Video Marketing: Winning Strategies for Content Commerce
Sunwoo Euiseong
CEO | Youtube Creative Lab
Yoon Sang-hee
Content Lead | Bucketplace (O!House)
Choi Jung-ha
Head of Content Development Lab | Lotte Homeshopping
Session #9
Fandom
Creative Economy
Seo Woo-seok
CEO | bemyfriends, The Leading Global Platform Powering Fandom Business & Community Engagement
Session #10
Fandom
Lessons from K-pop: How to Turn Audiences into Loyal Brand Fans
Kim Hong-ki
CEO | Space Oddity, Redefining Music Marketing Through Creativity, Tech & K-Culture
Session #11
Collabo Marketing
Collabo Marketing
Seo Ki-seok
CEO | Open Your Eyes
Former) CMO | IKEA
Stanley
Stella
Please note that the program and speaker lineup will continue to be updated as we approach the event, with more exciting content to be announced soon.
Opening
Performance
Opening performance
Session #1
Entertainment
Global Content Strategy Inspired by the K-POP System
Alex Jaehong Kim
Deputy CEO | 1MILLION Dance Studio, Korea’s No. 1 Dance Studio Behind Viral K-pop Choreography and Global Dance Culture
Session #2
AI
From AI Product Designers at Leading Tech Companies: How AI-Powered Products Are Born
Lucy Datyner
Principal Product Designer, GenAI | Canva + 2 others
Session #3
Creativity
From Scroll to Sale: How to Create Content That Actually Performs
Nikki Taylor
Marketing & Communications Director, APAC | Analytic Partners
Former) APAC CMO | UPS
Session #4
Lifestyle
Why You Wanted to Buy That: Desire, Taste, and Marketing
Dr. Song Gil-young
Korea's best-selling author on creativity
Session #5
Brand
Innovation in Traditional Brands: Unity and Emotional Resonance
Shin Ho-sang
CEO | KFC Korea
Session #6
Collabo Marketing
Local is Content — How to Curate Compelling Local Stories
Lee Hyeong-ki
Content Strategy Team Manager | Shinsegae Department Store
Hong Joo-seok
CEO | Urbanplay
Jang Min-young
CEO | Our Planeat
Session #7
eSports
eSports Through a Marketer’s Lens: Understanding the Sport of Gen Z
Steve Lee
Director of Global Partnerships | Gen.G Esports, Korea’s top global eSports team
Session #8
Influencer Marketing
How Brands Collaborate with Influencers: Influencer Marketing Strategy of AliExpress
Ahn Jeong-ki
Team Leader | AliExpress Korea
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide