Program

CMS 2025 Agenda

The Content Marketing Summit is the marketing industry's leading knowledge conference.

It brings together top speakers and experts on a wide range of topics including content marketing, brand strategy, storytelling, creativity, media & entertainment, technology, and more.

Join us at CMS 2024 for more amazing ideas and insights.

Passionate and creative marketers, CMS is waiting for you.

 

Key takeaways from CMS

  • The latest content marketing trends: Stay on top of the latest global market-leading trends.
  • Global brand insights: Hear insights and strategies from successful brands.
  • Innovative case studies: Gain insights from some of the biggest brands.
  • Leverage the latest technology: Learn how to market your content using cutting-edge technology.

Program

Day 1 - Aug 19

Opening
9:00-9:05

Performance

KakaoTalk_20230915_143715410

Opening performance

Session #1
9:05-9:35

Market Trend

The Rise of AI-Native Content

(To be updated)

Session #2
9:35-10:10

Special Speech

The Future of Content Where Art, Nature, and AI Meet

(To be updated)

Morning Break-time

10:10 - 10:40

Session #3
11:05-11:30

Future of Ads

KakaoTalk_20230915_143715410

The Era Where Brands Become Media

(To be updated)

Session #4
11:30-11:55

Creativity & AI

KakaoTalk_20230915_143715410

When Creativity Meets AI 

(To be updated)

Lunch

12:00 - 13:20

Session #5
13:20-13:40

Content SEO

AI-Native Era Search & Content Discovery

(To be updated)

Session #6
13:40-14:00

Purpose

Branded Content: Entertainment or Authenticity?

(To be updated)

Session #7
14:00-14:25

Commerce

Global Trends in Shop Entertainment

(To be updated)

Session #8
14:25-14:50

Music

How Marketers Use Music as Content

(To be updated)

Session #9
14:50-15:15

Live Commerce

KakaoTalk_20230915_143715410

Global Live Commerce Insights from K-Brands

(To be updated)

Afternoon Break-time

15:15 - 15:45

Session #10
15:45-16:15

Video Commerce

KakaoTalk_20230915_143715410

Strategic Shifts: Winning in Content Commerce

(To be updated)

Session #11
16:15-16:40

Fandom

Winning with Fan-Created Content – Lessons from KBO Marketing

(To be updated)

Day 2 - Aug 20

Opening
9:00-9:05

Performance

KakaoTalk_20230915_143715410

Opening performance

Session #1
9:05-9:50

Lifestyle

Why You Wanted to Buy That: Desire, Taste, and Marketing

(To be updated)

Session #2
9:50-10:20

AI

What Global Product Designers Teach Us About AI-Driven Product Development

(To be updated)

Morning Break-time

10:20 - 10:50

Session #3
10:50-11:25

Brand

KakaoTalk_20230915_143715410

Innovation in Traditional Brands: Unity and Emotional Resonance

(To be updated)

Lunch

12:00 - 13:20

Session #4
13:20-13:40

Trends and Insights

KakaoTalk_20230915_143715410

AI Era: How Can Brands Keep Their Human Touch?

(To be updated)

Session #5
13:40-14:10

Innovator

KakaoTalk_20230915_143715410

The Democratization of Design: When Anyone Can Be a Creator

(To be updated)

Session #6
13:50-14:10

Entertainment

What K-Pop Teaches Us About Global Branding & Marketing

(To be updated)

Session #7
14:15-14:40

Influencer Marketing

How Brands Collaborate with Influencers Globally – AliExpress Case

(To be updated)

Session #8
14:40-15:05

eSports

Understanding the Global eSports Market as a Marketer

(To be updated)

Afternoon Break-time

15:05 - 15:40

Session #9
15:45-16:10

Trend

Local to Global: Planning Localized Content Strategy

(To be updated)

Session #10
16:10-16:35

Design Performance

Maximizing Content Marketing Impact Through Performance Design

(To be updated)

Session #11
16:35-17:00

Trend

KakaoTalk_20230915_143715410

Latest B2B Content Marketing & KPI Trends

(To be updated)

Simultaneous English interpretation will be available for both days. 

 

The agenda and speakers are subject to change and will continue to be added and released before the event.

Workshop

Join a free workshop if you are CMS attendees to build your AI video generation skills. Learn from an expert and enhance your capabilities and creativity!

More info here!