Don’t miss your chance to be part of the 10th anniversary celebration!
CMS 2025 isn’t just about content—it’s about connecting, experiencing, and celebrating with the brightest minds in marketing, creativity, and tech. This year, we’re going bigger and bolder than ever before with special anniversary events, giveaways, and unforgettable memories.
Happy 10th birthday, CMS!
Location: Registration Desk
Day 1 & 2 | 
Upon Arrival
To celebrate this special milestone, we’ve prepared a special gift just for our attendees.
After receiving your name badge at the registration desk, don’t forget to pick up your exclusive CMS 10th anniversary gift.
(One per person. Gift items such as socks or a surprise gift box will be revealed soon!)
A little surprise, a little luck — and a lot of fun!
CMS Event Zone
Day 1: Lunchtime & Afternoon Break
Day 2: Morning Break, Lunchtime & Afternoon Break
Enjoy the conference and win fun prizes!
You can participate once across both days—only the first 70 participants per session will be eligible to draw a capsule.
This lucky draw is brought to you in collaboration with Stanley 1913, Stella Artois, and Ultra Department Store.
CMS Always Starts with Art
At CMS, we believe that great content begins with great inspiration — and who better to inspire than artists who move hearts and minds?
This year, CMS proudly welcomes extraordinary performers whose talent, story, and fanbase embody the very spirit of creative impact.
Day 1 – August 19, 12:00 PM
Lisa – The Queen of Musicals
Powerful vocals, emotional storytelling, and unmatched charisma. Lisa, Korea’s iconic musical theatre star, will steal your heart with a performance you’ll never forget.
Day 2 – August 20, 12:00 PM
1Million Dance Studio
1MILLION Dance Studio brings the energy of K-dance to CMS 2025 with a live performance by world-renowned choreographers.
Get ready for powerful moves, viral moments, and the heartbeat of K-culture on stage!
Meet the Mind Behind “Collide” – Tay Guan Hin
Day 1 | Morning Break | Author Signing Zone
Grab your copy and meet global marketing visionary Tay Guan Hin, author of the bestselling book "Collide".
Please note: Only 30 lucky attendees will get a signed copy during our exclusive break-time session. First come, first served!
A rare chance to meet your favorite speakers in an intimate setting.
Day 1 | Afternoon Break | Shilla Rooms 1 & 2
How is AI reshaping creativity—and what do the pioneers at the forefront think about the future? Join this candid and inspiring conversation with global leaders from the advertising and content industries.
Featured Panelists
Laurent Thevenet, APAC Creative Tech Leader | Publicis Groupe
Claudia Cristovao, Creative Director | Google
Meet-up Details
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Time: Each meet-up will take place during the afternoon coffee break and last approximately 30 minutes.
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Location: Shilla Room
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Format: Panel discussion + Audience Q&A + Casual networking
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Language Note: Please note that interpretation will not be provided for sessions with international speakers.
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How to Join: Seats are limited. Please register in advance to secure your spot for this speaker meet-up.
Don’t miss your front-row seat to hear game-changing insights from two of the brightest minds in global marketing.
Big ideas happen in small rooms.
Even more inspiring meetups are lined up across both days of CMS—
featuring K-pop powerhouses, generative AI storytellers, and regional marketing visionaries ready to share what’s really happening behind the scenes.
Marketing Beyond Borders: Vietnam Edition → Discover new growth opportunities in the dynamic Southeast Asian market.
Snap It, Share It, Love It!
Day 1 & 2 | 8:00–9:00 AM | Photo Wall, Hallway
Start your day with a little fun!
Swing by the photowall area, strike your best pose, and check in for the day—because great days start with great pics!"
Perfect for your Instagram grid!
Take a Break with CMS
Day 1 & 2 | Breaktime | Snack Zone
Need a break from the sessions?
Enjoy a relaxing moment during your breaktime.
Plus! Snacks will be available all day long.
Because we believe in happy bellies, happy minds — enjoy tasty bites while mingling and making new connections.
Cheers to new ideas and new friends!
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide