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Im Ja-un

Director | X Korea

Im Ja-un leads innovative global social media marketing strategies for clients across diverse industries at X Korea. Over the past 14 years in the IT industry, she has built deep expertise in platform business, online advertising, data analytics, and cloud services—driving significant growth for the companies she has worked with.

Most recently, she has been actively supporting AI companies in expanding their markets and scaling their growth, in line with the rapid rise of the AI sector. Before joining X, she led cloud adoption for the digital native sector at AWS and helped numerous companies grow through technology marketing at Adjust and Criteo. At X Korea, she continues to spearhead strategies and execution plans to drive client success in an ever-changing market landscape.

AI-Native Content and the New Paradigm of Creativity

With the rise of generative AI, the foundation of the content industry is being redefined. We're entering a world where content is not merely AI-assisted but AI-native — created, distributed, and optimized by algorithms. Creators are becoming programmers. Brands are automating storytelling and optimizing campaigns with precision.

This panel explores:

  • How AI is reshaping every stage of content — from ideation to distribution
  • Opportunities and challenges of AI-native content
  • What this paradigm shift means for creators, platforms, and brands