Jordan-Headshot-April-2024-FL
Jordan Koene

CEO | Previsible

Jordan Koene is CEO and Co-founder of Previsible, a search and content marketing consulting firm. He leads the strategy of the company which enables transformative growth for clients by leveraging the power of human led AI-Ready SEO solutions.

Previously, Jordan was the CEO of Searchmetrics, a search and content intelligence platform. During his time at Searchmetrics, Jordan led the growth of the company as a market leading SaaS platform for search marketing. In this role, he developed ways to leverage data and technology to best understand how to scale content and search traffic for various Fortune 100 companies and agencies.

Prior to Searchmetrics, he worked at eBay as the Head of SEO and various tech start-ups. Jordan is an active investor and advisor to many technology forward companies.

Beyond the Prompt: How AI is Reshaping the Content Playbook

AI is no longer just a tool for generating copy—it’s transforming the entire content lifecycle. From ideation to governance, AI is reshaping how creative teams work, plan, and scale. In this session, we’ll explore how forward-thinking organizations are reengineering their content playbooks to thrive in an AI-first era.

Discover how AI is:

  • Powering idea generation and content planning at speed
  • Automating workflows and streamlining execution
  • Enforcing brand guidelines and voice with precision
  • Helping teams operate with more agility, creativity, and control

Whether you’re a strategist, marketer, or content leader, you’ll leave with practical frameworks and future-forward insights to keep your brand ahead of the curve.