Yoo Byung-wook
Executive Creative Director | TBWA Korea
Yoo Byung-wook began his career as a copywriter and is now the Executive Creative Director at TBWA Korea.
He has received multiple Korea Advertising Awards for campaigns such as Asiana Airlines and Com2uS Pro Baseball, and has served as a judge at major domestic and international advertising festivals, including the Busan International Advertising Festival.
He is also the author of several books on creativity and everyday observation, including:
The Joy of Thinking, Everyday Discoveries, The Day That Never Existed, and Life’s Resolution.
Creative Capabilities in the Age of AI: Content Only Humans Can Create
In an era where AI is transforming nearly every industry, the way we create content is also undergoing a dramatic shift.
This session offers insights for marketers and creators navigating this new landscape—shared from the perspective of a fellow creative professional.
Through real-world examples, it will explore how to thrive in this transition and offer practical tips that can be applied both in the workplace and in daily life.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide