Jang Sae-joon
Founder and CEO | Ugwanggi
Jang Sae-joon is the Founder and CEO of Hifen, the company behind Ugwanggi, the go to AI-powered ad intelligence platform for YouTube. With a background in digital strategy and a sharp eye for market shifts, Saejoon is on a mission to make ad data truly accessible and actionable for marketers. Under his leadership, Ugwanggi has grown into a trusted tool used by top brands like AmorePacific, CJ ENM, and Cheil to decode YouTube's advertising ecosystem in real time.
YouTube Ad Landscape for Data Nerds
YouTube is no longer just a video platform, it’s the most dynamic, data-rich advertising battlefield in digital marketing. Every scroll, skip, and sponsorship leaves a signal.
In this session, we’ll unpack what 50,000 brands and 250,000 creators are doing across the platform, revealing hidden patterns, breakout ad formats, and the truth behind what actually works.
Expect practical insights, real case studies, and a deep dive into the numbers that matter—so you can stop guessing and start optimizing your YouTube strategy with confidence.
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