Baek Seung-wook
Head of Strategy | VCAT.AI
Baek Seung-wook began his career in digital marketing at Wisebirds, later leading Strategy & Operations at Adriel, where he helped advance their integrated marketing platform.
He now heads strategy at VCAT.AI, driving the global expansion of AI-powered marketing automation solutions. His work focuses on developing and implementing content production systems optimized for the age of AI.
In the Era of Generative AI, Mastery Matters: Innovating Performance Content for Brands
As the use of generative AI becomes more widespread, expectations are rising around its potential to transform marketing automation.
Yet many companies still invest heavy resources—shooting, designing, and editing—just to produce a single piece of content. This continues to be a major challenge when it comes to efficiency and scalability.
In this session, we’ll explore how AI is changing the game through real brand case studies—from Amorepacific, Hyundai Motor, to NAVER—using:
- VCAT.AI, a solution that generates hundreds of marketing assets from just a product URL
- CREAGEN, a tool that turns a single product image into fully-rendered marketing videos
Key Takeaways:
- How AI is automating content production – real-world examples of this shift
- The Visual GenAI market is approaching a true inflection point
- Same high quality, new production methods with GenAI
- In an era where anyone can create, what should brands do to stand out?
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide