이종무 GMO
Lee Jong-moo

Global Marketing Officer | Galaxy Corporation

Lee Jong-moo is the Global Marketing Officer at Galaxy Corporation, an AI Enter-Tech company affiliated with K-pop artist, G-DRAGON. Since 2025, he has been at the forefront of global entertainment trends, introducing K-pop and K-culture powered by the convergence of AI and cutting-edge technologies to international audiences. 

Prior to joining Galaxy Corporation, Lee worked on the Mobile Business Marketing team at Samsung Electronics, where he led the flagship Galaxy Unpacked event, successfully managed new product launch campaigns in collaboration with K-pop artists such as Blackpink and BTS, and spearheaded innovative, customer-driven social media and digital marketing campaigns. From late 2021 through 2024, he led new global initiatives targeting young generation within Samsung Electronic’s global marketing office. He was recognized as the youngest lab leader among Samsung Electronic’s public recruits, demonstrating his strategic vision and leadership within the company. 

The Evolution of the Entertainment Industry and Content with Cutting-edge Technology

This session explores the transformation of the entertainment industry in tandem with technological advancement, and introduces forward-looking strategies for brand differentiation and tech-integrated content creation.

From AI 4.0 to next-gen fan engagement, the session offers a marketer’s perspective on innovation in K-pop and the new opportunities emerging in the future fandom economy.

1. Building Future-forward Entertainment Brands Through Technology

  • Shifting Landscape: As the rise of solo producers reshapes the entertainment ecosystem, the need for brand differentiation has never been greater.

  • Innovative Brand Strategy: Learn how leading brands have positioned themselves as pioneers in AI-powered entertainment through real-world marketing strategies.
    (Case Study: Galaxy Corporation – positioning itself as the No.1 AI Entertainment Tech company)

2. Core Elements of Tech-powered Content Production

  • Tech + Artist Synergy: In next-gen content creation, technology shouldn’t replace artistic creativity — it should enhance it. The future lies in synergy between artists and innovation.

  • Applying AI 4.0: Explore how cutting-edge AI technologies are being integrated into entertainment production, and what practical factors to consider when collaborating with artists.
    (Case Studies: Music beamed into space, AI music videos in collaboration with Microsoft, robot performances, etc.)

3. AI 4.0 and the Rise of Fandom-Centric Content

  • Generative AI & Fan Experience: Discover how generative AI is enabling new types of content tailored for fandoms, and how this is reshaping fan expectations and engagement.

  • Future Fandom Snapshots: From real-time interactions to AI-driven personalization, this section explores how fandoms and artists will connect in the AI 4.0 era — and how these changes can drive long-term brand value.