Kim so Yeon
Kim So-yeon

Former) Director of Marketing | Coupang Eats

Kim So-yeon is a business leader with a solid 18-year career encompassing sales and end-to-end B2B/B2C marketing at global companies. Based primarily in Singapore and Korea, she has worked at leading multinational corporations such as Google, Meta, Huawei, Uber, and Coupang Eats, gaining deep insights in digital marketing, brand strategy, and user growth.

While at Google, she spearheaded the launch of Think with Google in the Asia Pacific region, driving advertiser strategies based on consumer insights. At Meta, she supported the growth of companies looking to accelerate digital transformation through the development of the Zero-Friction Future narrative and campaign launches. Later, she successfully led the launch of Huawei AppGallery in the Asia Pacific region and monetization through app promotions. At Uber Korea and Coupang Eats, she laid the groundwork for initial platform growth by enhancing user acquisition and retention.

Since June 2025, she has been a founding Partner at Quantumlink Partners. Leveraging her practical experience and strategic thinking across multinational markets, she continues to help companies achieve meaningful growth amidst market changes through business consulting and employee coaching.

From Brand Growth to Sales: The Winning Formula for Content Marketing

Content marketing has evolved far beyond a passing trend—it's now a core growth engine and strategic driver of revenue. But in a world overflowing with content, how can your brand message truly stand out—and more importantly, how do you turn engagement into conversions?

In this session, the speaker will share practical, field-tested strategies based on years of hands-on experience at top global tech companies. You’ll learn how content marketing can build brand power while also driving real business results.

Case studies include:

  • Building thought leadership with Think with Google
  • Meta’s Zero-Friction Future campaign to accelerate digital transformation
  • Viral user growth through YouTube Shorts at Uber
  • Revenue-driven influencer collaborations on TikTok at Coupang Eats

Walk away with actionable insights on how to align your content marketing with clear business goals—balancing both brand trust and sales performance to take your strategy to the next level.