Program

Experience the power of Global Creativity and K-culture

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Agenda

CMS 2025 Is Back — August 19–20 in Seoul!

Join Asia’s leading content marketing conference as we celebrate our 10th anniversary with even bigger ideas, bolder creativity, and world-class speakers.

Whether you're a marketer, content creator, or brand leader — if you’re passionate about creativity and innovation, this is your stage.

Why You Should Join?

  • Discover What’s Next: Explore the latest global content marketing trends and where the industry is heading.
  • Learn from the Best: Get behind-the-scenes insights from global brands and creative pioneers.
  • See It in Action: Dive into real-world case studies, creative breakthroughs, and tech-powered campaigns.
  • Connect & Get Inspired: Meet the people pushing the boundaries of branding, storytelling, and digital experiences.
Click Here for Registration
Please note that the program and speaker lineup will continue to be updated as we approach the event, with more exciting content to be announced soon.
For sessions conducted in Korean, simultaneous English interpretation will be available throughout both days.

Program

Day 1 - Aug 19

Opening performance

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[Opening Performance]

10th Anniversary Opening Performance

Keynote Session #1

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[Future Content]

Where Art, Nature, and AI Converge

Refik Anadol Studio

"World-renowned pioneer at the intersection of art, nature, and AI".

Keynote Session #2

[Market Trend]

The AI-native content era is coming. How will it reshape the content industry and the way we do marketing?

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Jayden Kang

EVP | Kakao Entertainment 
"Top K-content powerhouse".
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Park Ki-young

Head of Creative Shop North East Asia and ANZ | Meta
"Global leader in brand storytelling and creative innovation".

Keynote Session #3

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[Future of Ads]

Exploring New Creativity in the Age of AI through Neuroscience

Jung Jae-seung Professor | KAIST

"Leading neuroscientist and futurist at KAIST".

Keynote Session #4

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[Creativity & AI]

Co-Creating with AI: The Future of Creativity (TBD)

Where Creativity and AI Collide

Tay Guan Hin

APAC Regional Director | The One Club for Creativity
Former) Creative Chairman | BBDO Singapore
"Author of the bestseller "Collide"

Keynote Session #5

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[Creativity & AI]

Co-Creating with AI: The Future of Creativity (TBD)

Claudia Cristovao Head of Brand Studio & Social Lab APAC  | Google

"Creative leader shaping culture and brand innovation".

Lunch Break

Session #6

TRACK A

[Media]

Brand as Media: How Companies Build Power Through Their Own Channels

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Kim Sook-jin

EVP | CJ CheilJedang

"Korea's No. 1 K-Food brand".

TRACK B

[Content SEO]

AI-Native Era Search & Content Discovery

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Sebastien Edgar

Global SEO & Web Executive

"Global leader in SEO and web strategy".

Session #7

TRACK A

[AI & Creativity]

Automated Imagination: How AI Agents are Shaping Intelligent Creativity

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Laurent Thevenet

APAC Creative Tech Leader | Publicis Groupe
"One of the world's largest marketing & communications powerhouses".
TRACK B

[Fandom]

Creative Economy

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Seo Woo-seok

CEO | bemyfriends
"The Leading Global Platform Powering Fandom Business & Community Engagement".

Session #8

TRACK A

[Music]

Lessons from K-pop: How to Turn Audiences into Loyal Brand Fans

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Kim Hong-ki

CEO | Space Oddity
"Redefining Music Marketing Through Creativity, Tech & K-Culture".
TRACK B

[Live Commerce]

Insights into Global Live Commerce Strategies of K-Brands

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Hao Tran + 2 other panelists

CEO | Vietcetera
"One of Vietnam’s fastest-growing media platforms".

Session #9

TRACK A

Collaborative Marketing

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Seo Ki-seok

CEO | Open Your Eyes
Former) CMO | IKEA
"One of Korea’s leading creative consultancies".
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Stella

Stanley

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TRACK B

[Video Commerce]

Insights into Global Live Commerce Strategies of K-Brands

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Sunwoo Euiseong

CEO | Youtube Creative Lab
"Google’s global creative think tank".
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Yoon Sang-hee

Content Lead | Bucketplace (O!House)
"Korea’s No.1 lifestyle platform".
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Choi Jung-ha

Head of Content Development Lab | Lotte Homeshopping

"Leading Korean commerce platform".

Day 2 - Aug 20

Opening performance

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[Opening Performance]

10th Anniversary Opening Performance

One Million Dance Studio

Keynote Session #1

[AI]

Designing Intelligence: How AI is Reshaping Content & Creativity

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Lucy Datyner

Principal Product Designer, GenAI | Canva 

"Global design leader making creativity simple and powerful with AI".

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Nikki Taylor (Moderator)

Marketing & Communications Director, APAC | Analytic Partners
Former) APAC CMO | UPS
"Global leader in marketing analytics".
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Keynote Session #2

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[Brand]

Innovation in Traditional Brands: Unity and Emotional Resonance

Shin Ho-sang

CEO | KFC Korea
"Top global franchise redefining fast food with bold flavors and localized innovation".

Lunch Break

Session #3

TRACK A

[Lifestyle]

Why You Wanted to Buy That: Desire, Taste, and Marketing

Dr. Song Gil-young

"Korea's best-selling author on creativity".
TRACK B

[Creativity]

From Scroll to Sale: How to Create Content That Actually Performs

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Nikki Taylor

Marketing & Communications Director, APAC | Analytic Partners
Former) APAC CMO | UPS

"Global leader in marketing analytics".

Session #4

TRACK A

[Entertainment]

Global Content Strategy Inspired by the K-POP System

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Alex Jaehong Kim

Deputy CEO |  1MILLION Dance Studio
"Korea’s No. 1 Dance Studio".
TRACK B

[Influencer Marketing]

How Brands Collaborate with Influencers: Influencer Marketing Strategy of AliExpress

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Ahn Jeong-ki

Team Leader | AliExpress Korea
"Fast-growing e-commerce leader".

Session #5

TRACK A

[eSports]

eSports Through a Marketer’s Lens: Understanding the Sport of Gen Z

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Steve Lee

Director of Global Partnerships | Gen.G Esports
"Korea’s top global eSports team".
TRACK B

[Trend]

Local is Content — How to Curate Compelling Local Stories

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Lee Hyeong-ki

Content Strategy Team Manager | Shinsegae Department Store
"Korea’s top luxury retailer, where culture meets commerce".
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Jang Min-young

CEO | Our Planeat
"Next-gen food tech brand capturing conscious consumers with innovative marketing".
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Hong Joo-seok

CEO | Urbanplay
"Leading urban culture lab turning city spaces into creative brand experiences".
Please note that the program and speaker lineup will continue to be updated as we approach the event, with more exciting content to be announced soon.
For sessions conducted in Korean, simultaneous English interpretation will be available throughout both days.
Click Here for Registration
Click Here for Travel Info

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K-brand Experience Tour

Step into the world of K-content with our K-Brand Experience Tour — open to all K-content lovers!

Explore how Korea’s top brands bring creativity, culture, and technology together.

More info here!

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