윤상희 오늘의집
Yoon Sang-hee

Content Lead | Bucketplace (Today's House)

Yoon Sang-hee began her career as a broadcast content marketer at CJ ENM's tvN. At the media commerce startup Blank Corporation, she planned and produced various original content such as High School Style Icon, while also developing monetization models linking content with commerce.

She later joined the content strategy team at Kakao Entertainment, where she worked on planning and distribution strategies for platform-based IPs. Currently, she leads the Original Content Team at Today’s House (오늘의집), overseeing YouTube channel strategies tailored to different audiences — including Today’s House, KNOWME: The Taste Generation, and Today’s House Interior. She is in charge of branding, production, and monetization of both YouTube and in-app content.

Global The Changing Paradigm of Video Marketing: Winning Strategies for Content Commerce

Corporate YouTube channels are rapidly evolving from simple branding tools into revenue-generating media platforms. This session explores how brands are now positioning content as the starting point of the customer journey — connecting content directly to commerce.

As TV home shopping faces a decline in viewership, companies are shifting toward strategies centered on multi-channel commerce and content-based shopping. Major Korean e-commerce platforms are integrating content and commerce tightly to drive customer conversions and expand monetization.