선우의성
Sunwoo Euiseong

CEO | Youtube Creative Lab

Sunwoo Euiseong is a veteran brand and content marketer who has served as a marketer at SK Telecom and team leader at HYBE. He is now the CEO of Youtube Creative Lab Marketing and an adjunct professor in YouTube Creator Studies at Gimpo University.

As a bestselling author of eight books including “Content Is Everything 2024”, “The Rules of Irresistible YouTube Success”, and “Mobile Trends 2020”, Sunwoo is also a prolific columnist for publications such as Dong-A DBR, Qletter, and Digital Insight. He frequently speaks at major conferences including Long Black, sharing actionable knowledge in marketing and digital content.

Recognized as a first-generation YouTube marketer, Sunwoo received the Special Prize in the Research Category at the Korea Marketing Awards for pioneering industry standards. His achievements include:

  • Leading Korea’s first corporate YouTube channel to surpass 1 million subscribers
  • Shaping trends in original branded YouTube content
  • Proposing new digital-first brand campaign models like “Zoo Without Animals”, which earned awards at the New York Festivals, Korea PR Awards, and Korea SNS Awards.
    Through Youtube Creative Lab, he collaborates with organizations like Sebasi, KBS, and CBS, offering consulting in content marketing and brand direction.

Global The Changing Paradigm of Video Marketing: Winning Strategies for Content Commerce

Corporate YouTube channels are rapidly evolving from simple branding tools into revenue-generating media platforms. This session explores how brands are now positioning content as the starting point of the customer journey — connecting content directly to commerce.

As TV home shopping faces a decline in viewership, companies are shifting toward strategies centered on multi-channel commerce and content-based shopping. Major Korean e-commerce platforms are integrating content and commerce tightly to drive customer conversions and expand monetization.