In today’s rapidly shifting landscape, we find ourselves at the intersection of multiple worlds, where technology, creativity, efficiency, storytelling, and humanity and AI collide. This convergence isn’t a gentle merging; it’s a full-speed collision, bringing chaos, uncertainty, and disruption to every corner of our industry. But within this chaos lies immense potential, especially through AI.
Drawing inspiration from my book Collide: Embracing Conflict to Boost Creativity, this talk explores how AI is not just a tool but a powerful catalyst for creative reinvention. When AI meets human insight, we’re pushed to rethink what’s possible—from how we generate ideas to how we tell stories that resonate.
Attendees will discover how to work with AI, not against it—harnessing it to enhance originality, accelerate ideation, and elevate storytelling. We’ll explore balancing speed with soul, data with empathy, and logic with imagination.
Whether you’re an agency leader, marketer, or content creator, you’ll walk away with strategies to turn friction into fuel and use AI to unlock your team’s creative potential. This isn’t about replacing the human touch but amplifying it in bold, unexpected ways.
Tay Guan Hin APAC Regional Director, The One Club for Creativity
Tay Guan Hin is a creative visionary, a renowned global speaker, and the best-selling author of “Collide: Embracing Conflict to Boost Creativity” by Penguin Random House SEA. Tay has delivered impactful presentations on prestigious platforms such as TEDx, Spikes Asia, Cannes Lions, and The One Show, both in China and New York.
He was honored with the Hall of Fame Advertising Visionary AAMS award, recognizing his significant contributions to the advertising industry. Tay has collaborated with major international clients, including the US Grain Council, Tencent, TikTok, Meta, and Unilever, providing valuable insights into creative strategies.
His recent engagements include keynote speeches where he explored themes such as “AI: Friend or Foe” and “Human-AI Collab: Cultivating Emotional Intelligence in the Digital Landscape,” reflecting his commitment to fostering innovation and emotional intelligence in the digital age.
From Scroll to Sale: How to Create Content That Actually Performs
Where Creativity and AI Collide